- consumer advertising UK US noun [U] MARKETING► the activity of making products or services known to the public and persuading people to buy them: »
Detergent is mainly marketed through consumer advertising to create brand loyalty and pre-sell the product.
Financial and business terms. 2012.
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consumer advertising — The advertising of goods or services specifically aimed at the potential end user, rather than at an intermediary in the selling chain. Compare trade advertising … Big dictionary of business and management
consumer advertising — Mktg advertising aimed at individuals and the domestic and family market as opposed to industrial advertising, which is aimed at businesses … The ultimate business dictionary
consumer advertising — /kən sju:mə ˌædvɜ:taɪzɪŋ/ noun advertising direct to individual consumers, as opposed to businesses … Marketing dictionary in english
Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… … Wikipedia
Direct To Consumer Advertising - DTC Advertising — A form of marketing promotion that is aimed toward the end patient rather than healthcare professionals. Direct to consumer advertising or DTC advertising includes print, social media, TV, radio, and other forms of media that informs the patient … Investment dictionary
direct-to-consumer advertising — ➔ advertising … Financial and business terms
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media… … Big dictionary of business and management
Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… … Wikipedia
Consumer Credit Act 1974 — United Kingdom Parliament Long title An Act to establish for the protection of consumers a new system, administered by the Director General of Fair Trading, of licensing and other control of traders concerned with the provision of credit, or the … Wikipedia